Matthew Heimbach is a Stunt Monkey?

November 12, 2015

He appeared out of nowhere, took the media by storm, and ended up generating an incredible amount of buzz for White interests. But several insiders were deeply displeased with this development. Jealous of their fiefdoms and sinecures, they launched a nationwide campaign–both in public and in private–to insist that he was actually bad for our interests, a loose cannon who threatened to ruin everything by being too brash, too attention hungry, and too populist with his messaging.

The guy’s a reality show spectacle, a media fabrication, an attention whore, they said.

A powerful network, inspired by William F. Buckley’s tradition of purging everybody who presented populist or working class optics, instigated a smear campaign against him to try to drive him out. “He’s making us look bad!” they cried. “He’s out of control!” they shrieked. They were half right. He wasn’t under their control, and he wasn’t getting with their contrived gay-friendly, neo-colonialist, and classist agenda. He was a true maverick with a solid message that achieved what nobody else had managed to achieve for a long time, an inspiring and forward-looking vision for White Americans.

Whether or not Donald Trump will prevail against the GOP establishment remains to be seen.

On a completely unrelated note, Matthew Heimbach and the rest of the TradYouth project have had a pretty busy year. We certainly hope that our activism wasn’t so embarrassing, indefensible, or despicably amateurish that it needs to be actively driven out of the otherwise functional and focused White Advocacy movement. “First, do no harm,” right? I’ll offer a broad sketch of what we’ve been up to in the past year and you let us know in the comments what hobbies we should turn to if you feel our political work is outright harmful to White interests.

George W Bush w/ Watercolors

Sorry about starting two disastrous wars and crashing your economy, guys. I’ll stick with watercolors instead of politics from now on.

Heimbach networked with and showed his support for Golden Dawn in Greece…

Heimbach supported Czech nationalists in a street protest.

Heimbach attended a Golden Dawn New York meet-up.


Heimbach spoke at a private charity event to help raise money for a comrade with health issues.

Heimbach trolled CPAC, which was drumming up anti-Russian warmongering at the time. HipsterRacist picked this one at as another example of buffoonery, but the demo was inoffensive, topical, and well-received by passersby. Our haters have no sense of humor.

Heimbach was invited by a Black fraternity at a Big Ten college to speak with an NAACP representative and others regarding religious freedom issues.

Heimbach gave a nice inspiring speech for the Maryland Chapter of the CofCC.

Heimbach and pals disrupted a #BlackLivesMatter press conference, confounding local leftists and achieving nationwide coverage for opposition to the anti-White narrative.

Heimbach rallied hundreds of folks in defense of the Confederate flag and Southern heritage in Knoxville.

Heimbach supported a “Feds out of Kentucky” League of the South rally.


Heimbach confounded an Al Jazeera reporter with sane and sensible talking points.

The reporter was so confounded, he had to call in some experts for some group therapy about his sane and sensible talking points.

Matthew Heimbach traveled to California to speak at Camp Camaraderie, delivering a well-received message which inspired an incredible tribute video.

Heimbach released dozens of popular podcasts which consistently pushed an intelligent and sober message of faith, family, and folk.

Heimbach helped organize and establish a nationwide political party with active local chapters.

Heimbach spoke with the Canadian Broadcast Corporation about how White working-class frustration is driving the 2016 election.

Heimbach brought the #WhiteLivesMatter message to the All-Star game. The family of the victim of the vicious gang attack contacted us to thank us for taking a stand for him when nobody else would.


And that’s most of the “public stunts.” He attended several events as a mere guest, none of which he disrupted or “clowned” at. He helped submit multiple amicus curiae briefs, taking our defense of tradition and family values to the Supreme Court itself. He’s written dozens of excellent and popular articles for the website. He’s churned out thousands of pro-White memes on social media, many of which have achieved hundreds of thousands of shares and interactions. He’s achieved prominent and (relatively) favorable traditional media coverage, including in Al Jazeera, The New Yorker, and National Public Radio. Most importantly, perhaps, he’s actively mentoring several youthful identitarians and traditionalists. And that’s all while caring for a pregnant wife, helping out with the newborn, and even working hard at a difficult and exhausting full-time job.

HipsterRacist’s latest salvos, “I Never Voted for Heimbach,” and “We Never Asked You To Parade in Front of the Cameras” rely pretty much exclusively on one single episode, the ABC News report (in which we made some known, acknowledged, and corrected erorrs) to push the conspiracy theory that I’m actively sabotaging White Nationalism and relying on my Golem, Matthew Heimbach, to achieve my dastardly scheme. The supposed proof of our sabotage is in the optics.

I do take the blame for the missteps in the ABC report, as I had told our designer to go with more aggressive messaging on account of the context of the specific event (direct confrontation with violent antifa). In hindsight, it was definitely too aggressive. There certainly are organizations which more precisely calibrate their messaging, and we do err on the side of action, even if that means we err a bit more often.

HipsterRacist asserts that the movement never voted for him to be the spokesman for our cause. Heimbach never asked for or expected to be the spokesman. He merely attempted to be a spokesman, as many more of us should. This isn’t a zero-sum thing where Heimbach’s silencing or limiting other voices. It’s loser logic to think that there’s a fixed amount of pie, and that activists must beg for and apologize for taking a slice of the movement’s pie from others. Besides, our prerogative is to bake more pie, and to reach more audiences.

He rattles off a list of men who should be the spokesmen instead of Heimbach, as if he actually thinks this position is some sort of official office. All of the men are admirable and talented men who speak well for our interests. He lists Kevin MacDonaldJared TaylorRichard SpencerDavid Duke, and RamZPaul, all of whom I encourage you to support, both generally and financially. They all play a vital role in getting our message out there, and we at TradYouth certainly don’t imagine that we’re so prominent and powerful that we’re overshadowing them. We’re proud of our media outreach success, but we don’t share HipsterRacist’s illusion that we’ve become the singular voice of White interests drowning everybody else out.

What has Matt Heimbach done EXCEPT for acting for the media? Literally nothing.

To hear HipsterRacist tell it, we had one problematic media appearance, on repeat, and absolutely nothing else. If you’re on the fence, take the time to watch all of those videos from the past rolling year of activism. We didn’t leave any out that we know of. If there’s room for improvement, we’re all ears. But what I saw when I watched his past year of activism was a high-energy presentation of our core beliefs which I’m proud to stand behind.

Heimbach just got married and from the look of him it’s the first time he ever had pussy in his life. Good for him. But it’s not like Heimbach knows anything about anything. He doesn’t even have any kids yet.

These types, and it’s certainly not limited to one unpopular blogger, are constantly throwing mud at Heimbach from within the identitarian movement. They insist that he’s a degenerate womanizer, while also insisting that he’s a virgin basement dweller. They insist that he’s a loser virgin, then also insist that he had relations with Jewish girls. They insist that he has no children, and they insist that his son is an especially ugly baby. Yes, that actually happened. It was from James Porrazzo, another prominent voice in the movement who shares HipsterRacist’s frustration with Heimbach’s visibility.

While my belief that my step-grandson Nicholas is a handsome young fellow is subjective, I’m quite sure that he objectively exists.

My question is, if we do suck as hard as our internal competitors would have one believe; why is the anti-white internal media so anxious about us? Drew Franklin’s “The Logic of Racial Justice Rhetoric” connects the actual dots (not the tinfoil hat dots) about what we’re up to with our carefully calibrated messaging, failing to arrive at a way to counter our rhetoric. It’s Going Down‘s “The New Neo-Nazis: How Matthew Heimbach is Building a Racist Network Across the US” thoroughly explains why our work threatens the Left, while throwing in a good share of smears, of course. If the counter-narrative were coherent, wouldn’t the anti-whites be high-fiving one another about or ignoring our work?

He’s just some guy. But for some reason, the TV News acts as if he is some sort of “leader” of “White Nationalism.”

I mean, think about that folks. Seriously consider this.

Was there a petition? Was there an election? Is there some “White Nationalist” group that decided that Matt Heimbach is the leader of White Nationalism?

Okay. I thought about it. My thought is that Matthew Heimbach hustles really hard and has a high-energy approach which makes for more interesting media than the more articulate alternatives. I mean, it’s one thing to boycott the media’s preference for the outlandish and vulgar, but it’s another thing to attempt a boycott against the very natural and universal preference for more spirited presentations. I mean, it’s like getting angry that Donald Trump has become the spokesman for border security instead of Roy Beck. Roy Beck’s immigration gumballs video is a classic and he surely knows his immigration facts better than Trump, but let’s be realistic.

And by all accounts, folks, Matt Heimbach and Matt Parrott are really nice guys. They get along with everybody and they know every corner of the “White Nationalist movement.” They go to all the events, all the conferences, know all the people – even know lots of “insider baseball” like who is a closeted homosexual.

Huh, that’s actually interesting, isn’t it?

As a matter of principle, I do my best to avoid broaching mental illness in an argument, but can you go three paragraphs without drifting into a Beautiful Mind-style wormhole of conspiratorial suspicion?

He didn’t “make a mistake.” He didn’t just get a little bit “off message.”

Parrott is not that stupid. Everyone knows perfectly well that Parrott is not that stupid.

Nope. He can’t. There are no mistakes or coincidences for HipsterRacist, only clues to the sinister shenanigans afoot.

How many young college students saw their street theater and decided to be pro-White? None? Zero? There’s a kind of dorky looking “skinhead” type guy in many of their videos. He comes across as kind of stupid and kind of low class.

Thomas has never been a skinhead. He has male pattern baldness. He’s not stupid. He has a degree in journalism from a big ten university, with a respectable GPA. That certainly exceeds my own academic record. He’s one of our best bloggers and he’s a tremendous asset in our large and growing team which is much bigger than just Heimbach. And we do have supporters of all ages, including a good share of enrolled college students. Mere media fabrications can’t whip together several dozen men on a week’s notice to clash with hundreds of anti-Whites outside Tim Wise’s events.

I mean really, it doesn’t take much to figure this out. It’s so painfully obvious and right in front of your face, isn’t it?

I keep singling out HipsterRacist because he boils it down into such a tightly wrapped package of lovingly crafted hatred. But it’s part and parcel of an overarching campaign which isn’t limited to him, isn’t limited to the past week or so, and isn’t even limited to targeting me and Heimbach. There’s a faction of our movement which believes it’s necessary and appropriate to shout down and drum out populist voices and voices which aren’t on board with their strategy. It’s a strategy that we must only deliver a delicately ornamented, toothless, bloodless, and elitist message for “respectable” gentry and effete hipsters.

His most recent attack (but surely not his last!) follows the same formula as the previous attacks, calling back to that one event from years ago–out of hundreds–which could have been executed better. He carries on with a bunch of personal insults, then slips into batshit paranoiac speculation. He does wrap it up with something we can both agree on, though. He invites his readers to check back with us in a year and see the fruits of our actions for themselves. I’ve offered a look at the previous year, and I look forward to an even better year to come.

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